Congratulations! You’ve completed the rehab on your fix and flip property. The paint is dry, the appliances are installed, and the contractor has been paid. Now, it’s time to turn your hard work into profit by selling the property quickly and efficiently. Selling a fix and flip property is just as critical as the renovation phase, as it determines how quickly you can realize your investment and move on to your next project.
In this comprehensive guide, we’ll explore proven strategies to help you sell your fix and flip property successfully, maximizing profits while minimizing time on the market.
-
Stage the Property
-
Take Professional Listing Photos
-
Hire a Reliable Realtor
Preparing the Investment Property for Sale
Stage the Fix and Flip Property
Staging your fix and flip property is one of the most effective ways to attract buyers and secure a quick sale. Staging involves furnishing and decorating the home to showcase its potential, helping buyers envision themselves living there. According to the National Association of Realtors, staged homes sell 73% faster than non-staged homes, often at higher prices.
Why Staging Matters:
- Enhances Appeal: A staged home feels warm and inviting. This creates a strong first impression for potential buyers clicking through home listings.
- Highlights Upgrades: Staging draws attention to the renovations and unique features you’ve added during the rehab.
- Increases Perceived Value: Buyers are often willing to pay more for a home that feels move-in ready.
How to Stage Effectively:
- Hire a Professional Staging Company: Research companies that offer rental furniture and decor tailored to your property’s style and layout to create a cohesive look.
- Declutter and Neutralize: Remove personal items and use neutral colors to appeal to a broad audience.
- Maximize Light and Space: Open curtains, add lamps to dark areas, and arrange furniture to create a natural flow through the home.
- Highlight Key Features: Position furniture to display upgrades like a new kitchen island or renovated bathroom.
Take Professional Listing Photos
In today’s digital-first real estate market, high-quality listing photos are non-negotiable. Most buyers begin their home search online, and blurry or poorly lit photos can deter them from scheduling a showing. Professional photography showcases the quality of your rehab and sets your property apart from the competition.
Why Professional Photos Are Essential:
- First Impressions: Photos are often the first thing buyers see and influence their decision to explore further.
- Showcase Quality: High-quality images highlight the craftsmanship of your renovations.
- Competitive Edge: In a competitive market, professional photos make your listing stand out.
Tips for Great Listing Photos:
- Hire a Real Estate Photographer: Look for photographers experienced in real estate, such as those listed on platforms like Thumbtack.
- Capture Key Areas: Include exterior shots, curb appeal, and interior photos of kitchens, bathrooms, and living spaces.
- Use Wide-Angle Lenses: These show the full scope of each room and make spaces appear larger.
Hire a Reliable Realtor
A skilled realtor can make all the difference in selling your fix and flip property quickly. Their expertise, network, and negotiation skills can streamline the process and secure the best possible deal.
Why a Realtor is Valuable:
- Market Expertise: Realtors understand local market trends and can price your property competitively.
- Buyer Network: They have connections with other agents, investors, and homebuyers.
- Marketing Skills: Realtors know how to create compelling listings and promote your fix and flip property effectively.
Recap
Selling a fix and flip property successfully requires careful preparation, strategic marketing, and effective partnerships. By staging the property, investing in professional photos, hiring a reliable realtor, pricing competitively, marketing across multiple channels, and being flexible, you can maximize your profits and minimize time on the market. Avoiding common mistakes and staying responsive to market feedback will further enhance your success. Apply these strategies to turn your fix and flip investment into a rewarding venture, and get ready for your next project!
About Easy Street Capital
Easy Street Capital is a relationship-based investment real estate lender with loan programs for every borrower. Whether you are buying a property to fix up, building new construction, or generating cash flow from rental units, Easy Street Capital has the solution.
As a fully discretionary lender we have the ability to customize a loan specifically to meet your individual needs. We look forward to assisting you with your next project.
Contact us today to get started on your next real estate project!
Want More Insights?
Our Services & Solutions:
EasyFix – Easy Street Capital’s industry-leading financing solution for fix and flip investment properties.
View our recent Fix & Flip Fundings – A collection of some of our favorite deals we’ve funded recently!
Blog Posts & Resources:
Fix and Flip Loans for Beginners – Information for new real estate investors to learn about fix and flip loans.
Fix and Flip Loans for Experienced Investors – Information about fix and flip loans for more experienced real estate investors.
Fix and Flip Key Metrics: ARV, LTV & LTC – Learn more about the three most important metrics for fix and flip loans.
Best Markets for Fix and Flip Investments – Our top picks for the best fix and flip markets.
What to do When Your Flip Won’t Sell – Discover your options when you can’t sell the property you intended to flip.
Read About Our Borrowers:
Borrower Spotlight: Austin Investor Tells First Flip Success Story
About the Author
- Deltona, FL - July 9, 2025
- Winter Haven, FL - July 9, 2025
- Fix and Flip - July 7, 2025
